«BRZASK» does not exist. It’s fake, we made it up. We create this brand for the creative contest organized by MMP – polish magazine about marketing and advertising. Our task was to create a brand of polish coffeehouse chain something like Starbucks but with visible "polish" vibe. So we came up with the simple idea:

BRZASK [bʒask] - polish; (eng. DAWN) opens every day exactly at 5:30 AM, so everyone who get up early can grab a cup of excellent polish coffee. We love this word, which in polish language sounds like alarm clock - BRZASK, BRZASK. You dig it? Coffee, alarm clock, getting up early. It's all connected!

Oh, and the claim «Budzi do życia» means "Brings back to life", which obviously is the best possible claim for a coffee brand. EVER.