Young Lions 2013 México
Each year, El Circulo Creativo gives a brief to be solved in 24 hours.
This year´s brief was about a foundation that supports children in order to avoid drugs, gangs and violence or any wrong decisions through teaching them values with 2 main activities, football (soccer) and dancing.
The target were young man and woman around 16-30 years, to encourage them to make a real change in this children that need guidance by being football coaches or dance instructors, instead o being on internet giving "likes" in order to "make a change", in other words, putting those "likes" into action.
As ourselves being in the range of age of the target, we wanted to seek for a different way to approach our audience and make it fun, therefore we used the "meme" theme platform to deliver the message, because the kids now days spend a lot of time in this social website.
We send this message:
Some kids need your help. In Valor-Es foundation you can train them and avoid situations like this, and most importantly, you can help them avoid violence and addictions. Come and play football with us. :)
Agency: Grupo 5
Creative Director: Agueda Quiroga
Art Director/design: erregonzalez (myself)
Copywriter: Picoco (Nora Morales)
Some kids need your help. In Valor-Es foundation you can train them and avoid situations like this, and most importantly, you can help them avoid violence and addictions. Come and play football with us. :)
