As a simple reminder of MasterCard’s contactless payment methods (via mobile or physical card) we invited users to pay worry free. It all stems from an insight to how consumers really think when they need to justify to themselves why they need a certain product. Some justifications may be absurd or even down right impractical but who are we to judge. 

As a payment method enabler, we shouldn’t be discouraging or hindering our user their dreams. Dreams like, becoming a world class photographer even though, all we’re really buying right now is a mobile camera lens attachment.

Or even becoming a rockstar despite having already 254 guitar picks at home. This one is the one that will strum “The” hit song.

Maybe even to become a world famous chef in a culinary competition and that was the wooden spoon that started it all.

To encourage these behavior even further, we tied in a promo in the end giving users a chance to win tickets to the UEFA Champions League Final in Kiyv when they pay with MasterCard contactless. 

All of this, neatly done in just 15 seconds. The new currency of digital media.