Dreamlight Booth x CES 2019
THE CHALLENGE:
CES is the showroom for the most innovative products trying to have a space in the saturated market of consumer electronics. brands and startups show their creations to the curious public. Dreamlight is a startup from Shenzhen creating a brand new system for better sleep. Smart masks and side products focused on relaxation
The challenge with Dreamlight was highlighting the power of the brand in minimal scenery but transmitting their high tech features to the user. finding a middle point between more and less
THE SOLUTION:
My proposal with Dreamlight was a mix of colors, textures, and opacities. keeping an open space with three areas: a showroom to let the passers-by to get a fast view of the products, a testing area: with a place to sit and have a relaxing experience, and a meeting room to close the business.
My proposal with Dreamlight was a mix of colors, textures, and opacities. keeping an open space with three areas: a showroom to let the passers-by to get a fast view of the products, a testing area: with a place to sit and have a relaxing experience, and a meeting room to close the business.
Since the brands want to communicate high tech feeling mixed with the softens of relaxation, I incorporated curved and dynamic edges on walls and floor, a feature that also helps to divide the space in a visual way. external walls mix translucent material with warm light, the most iconic part of the product itself.
