ActionCOACH.com 2018 Redesign

•

Before this, ActionCOACH.com had a poor design, numerous script errors, did not follow the latest web trends effectively, and failed to comply with web standards.

To start, I redesigned the website properly, beginning at the top and ending at the bottom. I created wireframes, flowcharts, and prototypes.

Wireframe Design

A prototype of the website is simulated on InvisionApps.com. If you would like to view the live simulation, please message me so I can invite you to the board. The prototype represents the original design and does not resemble the current website. As websites evolve, actioncoach.com undergoes significant changes, and there are updates at least once a week.

Prototype Screens

A Trip Down the memory Lane

(The following images are depictions of websites not designed by me)

This is what actioncoach.com looked like before the redesign.

2004: The very first time actioncoach had a website.

2008: After the website went down from 2005 to 2007. Yes, I mean went DOWN: as in web page does not exist.

2014

2015: A precursor to the last one before the big change. This is actually the same theme that progressed until 2017.

2016-2017: The last one before the big change.

Working with ActionCOACH

I worked on ActionCOACH's websites from 2017 to 2019. One of the most challenging aspects I had to deal with was ActionCOACH's brand standards. The bright blue and garish red were difficult to work with in developing a good colour theme for the website. The old brand standard did not distinguish between print colours and web colours. Any competent graphic designer would know that CMYK colours do not translate well when viewed on the web. I created new brand standards for the web that toned down the colours and made them better suited for viewing on a computer screen.

The website launched in February 2018. The new design of the website achieved the following:

• Increased organic search traffic by 27%, and direct traffic by 2%.
• Improved website load speed from 12.77s to 2.13s, and HTTP requests reduced from 166 to 111.
• Rectified discrepancies in ranking, web standard compliance, and adherence to design principles.

visit: www.actioncoach.com