Barr Management Group | Branding & Website

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The Barr Management Group is a local Asheville-based consulting company. The owner, Greg, specializes in creating successful techniques for businesses - focusing on all things financial, team building, general management and operational efficiency.

We selected navy as their primary brand color, with a complimentary blue, and tans and grays to soften the modern logo. In constructing a brand icon, we wanted to craft an idea that represents the company’s skill set and communicates the professional, honest, and precise approach they take to business management and consulting services. We chose a drafting compass as the main brand icon to communicate their attention to detail and to highlight the owner Greg’s background in engineering.

The modern website design for The Barr Management Group - www.barrmg.com - is a reflection of the branding style in its simplistic layout and user-experience driven approach. Each service is easily categorized and uniquely formatted to create an animated experience for those seeking more information about what Greg and his team offer.

Professional, sharp, modern: these were the looks we as a company were striving towards capturing in a brand and website design.