Final branding suite for Align Asheville, located in West Asheville, NC. Dr. Kirsten is a local Asheville-based chiropractor and functional medicine doctor who focuses on the whole body, taking great care with each patient using a one-on-one approach. The mountain and leaf combo represents balance, nature, and health. The ‘AAVL’ sub-mark stands for ‘Align Asheville’. Through her practice, she has created a “pleasant, soothing environment for healing.” Her plan is to use these icons all across her brand — from business cards to print materials to her website.
My goal became to create a simple, modern mountain symbol that stands out in a new and different way. We worked together on a fresh branding approach for her local chiropractic and functional medicine practice — featuring balanced sans-serif letterforms, complimentary natural colors, and a mountain/leaf sub-mark design.
