Fresh new brand designs for Essentialee, an Asheville-based wellness and essential oils company. Final logo, sub-marks, and tagline shown. The trio of symbols will be used as the main sub-mark for the new branding.
The icon refinement is shown below, and each main herbal or floral ingredient was represented through a series of icons for owner Carlee’s essential oil collection. The result was a versatile icon set that will be used for packaging labels, promotional print, social media and more. Carlee also wanted a waterproof set of labels designed specifically for her essential oils collection, with three different sizes of bottles offered. I then worked with Carlee to photoshoot her new packaging and oils collection, reflecting the craft behind what she creates daily for her clients.
ESSENTIALEE - www.essentialeewell.com
Graphic design, branding and photography by Carley Lee / Long Live Simple LLC.
Featured: waterproof packaging labels, pattern design, icon set, business card designs, and brand photoshoot.
2018
