About project
This is a vision of clinical trials
of the future.
of the future.
We have applied service design methodology, viewing the clinical trial as a service and the patient as a client. The methodology allowed us to fully map the patient’s journey during the clinical trial, and to understand the emotions associated with each stage.
#HumanBehindEveryNumber is for clinical study stakeholders: pharmaceutical and biopharmaceutical companies, contract research organizations, as well as patients, who are the main agents in the process of bringing new medical treatments to the market.
