In 2017, I began working with Mary Beth Huwe on her Instagram visual strategy and brand updates through Long Live Simple LLC. After our initial brand consultation, we strategized together on icon categories for her business, Mary Beth Huwe. She offers a wide range of services, including editing, writing, acupuncture and herbal medicine. She wanted a brand portrait icon, custom made to look and represent her personality and who she is 'at a glance'. I also helped Mary Beth on a personalized approach to her visual Instagram feed and strategy, color coordinating various types of posts. The goal was to build a cohesive brand experience for her audience.
