Brief: To redesign the packaging of Coffee Planet coffee.

 

Challenge: Limited budget to stand out and relaunch the Special
Edition packs against international coffee giants.

 

Idea: We created the world’s first coffee packets that people can take home and drink coffee in:

The Coffee Planet Coffee Mugs. The coffee beans came in a packet inside. And you took home a fantastic looking free mug that you’d love to wake up with. A Mild, Mild-Medium, Medium, Medium-Strong, Strong

or an Extra Strong brand reminder to the consumers every morning.