Paleo diet specialist, Chris Clark came to Pink Entropy with a challenge. He wanted to launch his own family of brands that will embody the work he started in his award-winning book, “The Nutritional Grail.” His scientific approach to food and his belief that it is a natural medicine coupled with his desire to be a “Jamie Oliver” posed as a a challenge.
The approach: Connect food and science, with inspiration in old apothecaries and all the imaginary associate with it.
