We created a custom logotype that resonates the leading voice within the industry that The Blueprint aimed to become. The extravagant condensed shape and bold silhouette of the typeface signify strong statement of brand. The overall look of the identity is tailored to obtain a fashion media platform look while keeping the uniqueness of the brand. While the primary color scheme has been kept timeless black and white, we decided to exaggerate with a touch of modern ultramarine blue. A color that is recognizable, bold yet professional.

Following the brand identity, we created a recognizable visual language for the website with its own distinct imagery, immaculate spacing, and striking typefaces. The result is a cool and contemporary look on fashion with a distinctive tone of voice.