Alex Bird's profile

TMZ The Board Game

TMZ Board Game
      The TMZ Board Game was just a passion project within our in-office design teams. We met weekly with new, creative ideas the company could explore. I pitched a TMZ board game and presented this. It was a blast to create something so fun while encompassing the brand of what TMZ is.  
     TMZ actually stands for Thirty Mile Zone which references the the point of Hollywood where it's radius encompasses all of the studios back in the day. My game was a modern version of "making your way to the top" (kind of like the board game 'LIFE') but within the entertainment industry. On the actual board, I wanted to incorporate the radial feel without plastering the actual Los Angeles map on there so I did the inner and outer circles of the industry. A,B, and C list celebrities - each with their own set of positive and negative impacts. 
      The board game never did get created, but I am still proud of the design and creativeness it drew out of me. 
TMZ The Board Game
Published:

TMZ The Board Game

Published: