Buen Fin is a special 4-day sales event where many stores throughout Mexico offer super special promos. Coppel approached us to develop an advertisement specifically for its smartphones division.

The idea was to make an eye-catching, fast-cut edit with an uplifting soundtrack. We envisioned this kind of fantastic voyage where smartphones arrive free-falling through the clouds, doing a choreography in the air.

We got to design and 3D model different versions of the parachutes, to each phone its own, inspired in phones’ attributes (such as batteries and wifi) to diversify and enrich visuals. The natural environment of vibrant red mountains work as a metaphor for Buen Fin with its identifying color.

With influences from traditional cinema to interface and editorial design, special attention was put on the design and editing of the sequence, to tell the story from a visual point of view, emphasizing speed, lightness and high quality of the products.