Big-A-Doo
Design of a new service\strategy for Nutella
Design of a new service\strategy for Nutella
Done in the framework of the M.Sc course in Politecnico di Milano. Here the students were asked to come up with a new service that will test a new strategy by the company - Nutella served with fruits.
The service offered was centered around an imaginary world of fruity characters. Stories of their adventures and the instructions of how to re-create them will be coupled with a set of plastic tools. The children will be able to make their own figures and eat them in the end (hopefully).
The service offered was centered around an imaginary world of fruity characters. Stories of their adventures and the instructions of how to re-create them will be coupled with a set of plastic tools. The children will be able to make their own figures and eat them in the end (hopefully).