MLSE approached Icon Motion with an ask to update the graphics package for one of their shows on NBA TV Canada. For NBA XL, it was important to showcase the basketball lifestyle, fashion and music. I designed the logo and overall design with a graffiti/underground art vibe, using rough/grunge textures as background elements and vibrant colours used as fluid elements that animate and match the upbeat pace of the show.

Project done in October 2017

Production Company: Icon Motion
Exec. Producer: PJ Lee
Producer: Alyssa Molfetta
Art Director and Designer: Luis Mejia
Animators: Diana Vargas, Leonardo Cardona, Camilo Vallejo and Cesar Oviedo