When you have a client whose name is ‘Fish’ you know it’s going to be an interesting ride. Meeting Fish I immediately contracted his enthusiasm and I felt completely aligned with his way of thinking; ‘that people are the heart of your business and how well they work together is the key to your success’. To achieve this you simply need to engage staff in a way that motivates them, so they are receptive and excited about positive cultural change and as a result work more efficiently, for you. Simple... right? This is where Creative Teams Consulting excels. Their approach to engagement is interesting, just like Fish, and explained as ‘play based’.

So down to the design. Fish needed a full brand suite and website and I knew it needed to be as interesting as him and his approach. His logo needed to be corporate, aligning with his high profile clients, without losing the idea of ‘play’. I developed a three sided 'play button', illustrating his three core services and how they are delivered. There was no doubt that custom; quirky illustrations were needed to take the edge of the corporate identity and to showcase the personality of Fish and his business. I urge you to visit his website, because no one can truly describe what Fish does, like Fish. www.creativeteams.com.au