Organised by Government of Rajasthan, Global Rajasthan Agritech Meet (GRAM) was one of the biggest agri – technology and business events in the country. With farmers being at the centre, GRAM brought together all the stakeholders of agri- business community like agri-business companies, technicians, academicians, researchers and policy makers. The elements designed for this event included logo, press ads, event design, publications, advertorials, invites, etc.
Brief
As farmers were at the epicenter of this event, it was important to create something they could relate with. Also, with participation of other stake holders, it was important to make the creatives look formal, sophisticated yet interesting.
Inspiration
As farmers were at the epicenter of this event, it was important to create something they could relate with. Also, with participation of other stake holders, it was important to make the creatives look formal, sophisticated yet interesting.
Inspiration
We took inspirations from ‘Mandana’, one the folk arts of Rajasthan. Mandanas are usually drawn to decorate houses, it also symbolizes celebration.
