Jo+Jax – Get Thankful Campaign
I helped create a campaign for Jo+Jax that inspired a sense of gratitude among their audience in helping recognize and nominate the people they are thankful for in their own lives—those who motivate, challenge, inspire, and support them in all that they do—for an opportunity to receive free Jo+Jax apparel.
I wrote the copy below that gave examples of all the different things Jo+Jax was thankful for in their audience, which might be things that their users were thankful for in others. The written style gave a more unique, approachable, and user generated style that was unique to the graphics which was leveraged across collateral used in the website, print ads, and postcards that were handed out at dance conventions.
THANK YOU for your energy. Thank you for your smile.
Never gonna quit. Gonna go the extra mile.
Thank you for your strut. Thank you for your style.
Lookin' so good, makin' everyone smile.
Thank you for elegance. Thank you for your flair.
From the top of your head, down to your derriere.
From the top of your head, down to your derriere.
Thank for your passion. Thank you for your grit.
Always keep moving, never-ever gonna quit.
Thank you for your hunger. Thank you for your thirst.
It's the thing that drives you, to always wanna be first.
Thank you for your attitude. Thank you for your charm.
Always so nice, it's gonna cause alarm.
Thank you for the love. Thank your for your part.
The fire always burns, coming from your heart.
Thank you for sharing. Thank you for caring.
It's the most important part, no matter what you're wearing.
Thank you for who you are. Thank you for what you do.
But most important of all, thank you for being you.
