Based in the Israeli context, this project offers a public solution to a national problem - people's unwillingness to let go of their privately owned car and the need for them to start using more sustainable mobility solutions.
The Sherut Plus system offered here bases itself upon available mobility solutions, and then develops and expanses it further to better meet current community needs. The project illustrates the fact that realization of mobility solutions depends more on political will than on technological and physical infrastructure.

The service had to be analyzed, systematized, and its logic completely structured. mobile and web based platforms were offered and diffusion strategies (branding included) were developed.