When KFC asked us to launch a limited-edition range of
3 hot, hotter, hottest Zinger burgers, we decided to bring the heat.
3 hot, hotter, hottest Zinger burgers, we decided to bring the heat.
And what better way to show people how hot these burgers really are
than by LITERALLY burning down our own TV ad?
than by LITERALLY burning down our own TV ad?
20" Film
These burgers were no joke. Jalapeños, chili, more chili on that chili.
Heat like that can have some serious biological effects on the human body,
so we made a radio ad that showed ‘em flames.
Heat like that can have some serious biological effects on the human body,
so we made a radio ad that showed ‘em flames.
30" Radio
Even our paid media was burning up all over the place.
Then there was the gallery of Meet The Zingers reaction GIFs. We know people speak ‘GIF’ these days,
so we made sure our KFC-branded content popped up in all the right social pages, threads and memes
to keep our consumers’ conversations fired up at all times.
so we made sure our KFC-branded content popped up in all the right social pages, threads and memes
to keep our consumers’ conversations fired up at all times.
