Rexona: Posts That Do:More
We decided to launch our campaign Rexona DO:MORE through Facebook posts; the most boring, static, flat and ATL format of the digital world. So we took on the challenge of making this very rigid format to "DO MORE" as our concept of campaign promises.
We discovered a feature that allowed us to exploit the link "see more" on Facebook posts. Once you click it, the rest of the post that interacted with image will be expanded.
Awards
2014 / El Sol Festival Iberoamericano - España (1 Bronze)
2014 / FIAP - USA (1 Silver)
2014 / Premios Iberoamericanos Social Media - Colombia (1 Silver)
Publications
2014 / BestAdsOnTV
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