Paolo Villacarlos's profile

Compression Clothing Company

Photo by Left Eye Perspective
Compression Clothing Company
The Compression Clothing Company is a fitness brand for people looking to lead a more active lifestyle. Our mission is to create functional fitness apparel that allows people to express more of themselves while they run.

The Idea
I began the Compression Clothing Company out of this desire to scratch my own itch.
I long believed sore muscles as something that just came with the territory of training, until I tried my first pair of compression socks. The muscle recovery and swelling preventative effects of wearing compression socks was most evident after a long run or a hard workout. After I discovered the benefits of compression socks, I started thinking about the style aspect of the product. I leveraged my experience creating a variety of print-on-demand apparel and jewelry products to tackle the challenge of making a compression sock with a design of my own.
Initial Production
What I quickly learned was that sublimation printing on socks comes with many limitations. It would not yield a product with the designs I envisioned while providing compression functionality necessary to properly facilitate muscle recovery. I turned towards jacquard knitting to create the sock designs I had imagined. Producing customized compression socks was not something that I could accomplish in a personal-sized batch—the hosiery mills I spoke with were unwilling to tool their machines for a small order. I accepted that if I really wanted to bring my idea to life, it would have to be on a larger scale.

But producing a physical product at scale unlocks the ability to serve others who have the same needs and interests as mine. Here's a sample of some happy customers.
Branding
Voice
As the sole proprietor of this brand, I injected as much of my own personality and values into creating the voice. As someone who has personally struggled with falling off the fitness wagon more than a few times, I wanted the brand to speak to others in similar shoes.

I named this project the Compression Clothing Company becauseI wanted it to be simple and direct. Other brands in the space tend to use an acronym or arbitrary combination of characters to create a brand name, but my focus is on getting out there and running. The alliteration was a nice bonus.

Ultimately, the brand is intended to capture the adventurous aspect of running—discovering new sights and exploring new locations on foot, and the products are tools to help you do that.
Environmentally Friendly
In my opinion, a lot of the best running in the world is on trails, and because of this it was important to make this brand as environmentally conscious as possible. The packaging on our socks uses unbleached cardboard a minimal design to reduce the amount of ink used. We ship our socks in shipping packets made from compostable, biodegradable polymailers that are made from 88% recycled materials. As a bonus, each mailer is reusable for a second use so that recipients may ship a return or simply reuse for another shipment, which means less waste!
Compression Clothing Company
Published:

Compression Clothing Company

I created an e-commerce brand for athletes, travelers, and professionals that spend hours on their feet. This is an entrepreneurial project to ma Read More

Published:

Creative Fields