Proposed identity solutions for Princess Closet, an non-profit organization in Chicago that donates prom dresses to girls in need and awards scholarships to young girls attending college.
Princess Closet's original logo.
Proposed Identity 1: inspired by old boutique signs, combined with abstracted hangers.
Identity applied to envelope, letterhead and business card.
Proposed Identity 2: inspired by Victorian royalty.
Identity applied to envelope, letterhead and business card.
Proposed Identity 3 (client favorite): inspired by personalized wedding hangers.
According to the client, this direction best represents the organization and its target audience.
envelope
letterhead
laser-cut, hanger business cards.
Identity applied to envelope, letterhead and business card.
