Organic Valley Website Redesign
Designed under HZ
Role: UX Designer
Secondary Role: Helped with Mobile Designs
Designed under HZ
Role: UX Designer
Secondary Role: Helped with Mobile Designs
Organic Valley was in need of a revamp that told their farmers' story and their strong belief in ethical, organic farming. The redesign included an intuitive navigation, helping users seamlessly find the products and information they needed. HZ also did a content overhaul, taking the website that was once overloaded with content to one that now maximized their brand voice within a digestible amount of content.
Homepage
The homepage did not have a digital wireframe mockup. I provided a pencil sketch of the desktop breakpoint with the responsive behavior in mind.
Mobile-First Navigation
Our team of creative directors, interactive designers and user experience designers worked together to design a more robust and intuitive navigation to help users seamlessly find and learn about Organic Valley's products and information on organic farming.
Landing Page
Product Landing Page
Product Listing Page
Recipe Page
Detail Page
