The iconic, grey DO MORE FOUNDATION t-shirts have become a well-recognized symbol of people DOING MORE at RCL FOODS! A recent campaign launched the initiative of wearing these t-shirts on a Friday, as way of showing that you #DoMore.
A portion of the money received from the purchases of the “I#DOMORE” t-shirts enabled the DO MORE FOUNDATION to provide a healthy snack of Monati porridge and YumYum peanut butter to a young child for a period of a month.
The Blue Juice Design Company, responsible for the campaign branding, created and strategized a digital launch via an e-card design, social media content and the company intranet. Adding in an emotive touch, a selection of hand drawn illustrations from the recipients kids were converted into bespoke thank you cards.
