Client: PASAR (NTUC Fairprice)
Target Audience: Visually impaired community & Regular customers
Objective: This projective seeks to unveil the inequality between “regular” customers and the visually impaired community
Details – There are braille dots at the top flap and the drawer compartment to indicate where to open
[ Inequality has had its limelight for the longest time but perhaps this project can be a stepping stone for the visually impaired community to get recognition that they should be able to enjoy the equity to be equal with everyone us; to lead the “normal” life. ]
On the sides of the packagings, there are textured sides that can help the visually impaired identify what is the dried good inside. There is also a transparent window that can allow the regulars to identify the dried goods inside.
On the back of the packaging, it explains the brand's story and their objective. There is also a nutritional information table for consumers to track their nutritional needs. As well as the country of origin of the dried goods.
Ways to open #01 – using the drawer compartment at the bottom to obtain 1 serving of dried goods
Ways to open #02 – to use the top flap and pour out desired amount
