SEXTAFEIRA PRODUÇÕES Branding & Interior Design 2017
Sextafeira Produções is a creative studio that operates on the cutting edge of marketing innovation, employing guerrilla tactics to captivate the hearts and minds of their target audience. Specializing in the development of artistic installations, the studio has gained renown for its iconic Umbrella Sky Project.
The objective is to create a brand identity that authentically reflects the agency's irreverent spirit and celebrates its predominantly female team. The overarching goal was to harness this identity to promote women's empowerment.
The creative approach for this project centers on challenging the outdated stereotype that "women only know how to speak and speak." We chose to leverage the vibrant and rebellious aesthetic of Pop Art, renowned for its striking colors and the repetition of potent imagery, epitomized by the mantra
"Art for all."
By embracing the essence of Pop Art, we have reimagined Sextafeira Produções' brand identity as a vivacious celebration of creativity and empowerment. The use of vivid, attention-grabbing colors not only distinguishes the brand but also conveys the agency's dynamism and vitality.
The repetitive use of images in our visual language serves as a compelling assertion, where each image iteration symbolizes a woman's voice. Collectively, they create a symphony of empowerment that cannot be ignored, underscoring the diverse stories, perspectives, and talents brought to the table by the agency's team.
year
2017
concept & design
Maria Pinho
concept & design
Maria Pinho
studio
Sextafeira Produções
