Sondrio, corporte image
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Authors:
Giulia Chiti
Marta Croce
Elisabetta Ghezzi
Mariangela Labranca
Alice Ge
The request is about the creation of the corporate image of the town of Sondrio. It considers a connection between the rustic side and the simple and refined side. To do this we decided to create a logo that presents the rustic side with a introduces clear and simple graphic.
The logo has been created by turning into vectorial the handwritten name of the town and the spot on the back. The logo is considered in black and white only.
To characterize the image we have used a light grey-coloured paper. This is for what concerns the institutional related image: headed paper, binders, envelopes for council’s communications and business cards.
For the tourist image of the town a white paper has been chosen, less expensive than the other one beacause of the plentiful circulation of the advertising material, the color of the institutional paper is reproduced where needed. Posters, traditional products, invitations and brochures have been considered.
