Adapts While You Play
For the 2017 Fall season Nike Golf launched the Nike Aeroreact technology in the apparel line which focused on adaptability (temperature control) and style, emphasizing athletes moving seamlessly between on-course and off-course environments. I created visual connection points through contrasting these on-and-off course settings in the natural setting that we captured athlete photography. I led this project creatively from concept to final execution including location scouting, creative partner selection, styling direction, on-set art direction, selects process, post-production and channel execution.