Borosil - Online Content
To highlight the usage and advantages of Borosil new range of products, The Nutri Fresh, KIip & Store and the newly launched metal flasks, we leveraged our association with the popular Pro Kabadi league team "Haryana Steelers" and their captain Monu Goyat to showcase how these products fit into their active lifestyle.
Taking inspiration from one of the most popular shows in the world "How it's made" which just completed 23 seasons, we created 4 videos exactly inspired by the shows format. These were released on popular social channels such as "Interesting Engineering" and "Discovery Science" besides Borosil's owned social channels.
Borosil introduced 4 innovative products to the Indian market. These being online only products they were sold on myborosil.com and Amazon. Thus in the absence of a store manager educating the audience about the innovation and the usage became a task. We created four short videos to bring these products to life
Solar Glass - The worlds most innovative and efficient glass
If you can make glass that can save the planet, thats one thing. But, making that same glass way more efficient by cutting down its thickness to just 2mm is a whole other story. Not only are we now the only producers in the world for this thin 2mm solar glass, we also produce its with nature friendly elements. It's this story that we converted into a content piece to run on our social channels, seeding the thought that we constantly innovate and bring these innovations to our entire product portfolio.
