Macho, India's leading inner-wear brand wanted its online audience to actually experience its brand proposition "Bade Aaram Se".
We launched an activity on Macho's social media channels called "Show Off With Tiger Shroff" where three lucky winners got a chance to meet Tiger Shroff and then take off to Cape Town and overcome their biggest fears or chase their dreams "Bade Aaram Se".
Be it skydiving, bungee jumping, shark diving, facing ferocious lions, rhinos or standing tall in front of a giraffe. This was captured in a four part series and we released one video every week.
Our online audience was thus engaged for over three months with many interesting pieces of content, like the launch of the activity with a call for entries by none other than Tiger Shroff, going live on Facebook during our travels across Cape Town and finally putting out these 4 videos that summarised the entire activity.
The After-movies
A four part series that summarised our journey across cape town where our contestants chased their dreams bade aaram se.
A four part series that summarised our journey across cape town where our contestants chased their dreams bade aaram se.
The Call for Entries
Leveraging our brand ambassador Tiger Shroff along with Facebook lives and stock footage of Cape Town we engaged our fan base for 1.5 months and received 100's of entries. The winners were then selected basis their entries and off they flew to experience the activity of their choice.
