Djuice | Branding & Packaging | 2016
Assigned a juice brand name, the objective of the project was to create a brand identity, flavors, and packaging, including dieline, for the juice. Designs for three different flavors were requested - flavors that is up to the designer to come up with as well.
The usage of a milk carton was adopted in addition to the overlapping of modern design and water-like art painting. Design wise, the purpose was to merge between two opposite yet similar items, i.e. milk and juice, design and art, modern and classical.
(Left) Apart from the name, branding, and packaging, copywriting was also requested for the content required for the juice. (Right) Flavors were also part of the task; coming up with new and exciting flavors.
The theme adopted to help portray the juice flavor is through the merging of waterpainting (art), and a common fruit - or the hero fruit. The overall essence, through color and image, should relay the flavor.
Three flavors: lime-mint, pineapple orange, cherry straw.
Flavor: lime mint.
Flavor: cherry straw - a combination of cherry and strawberry.
Flavor: pineapple orange.
