Why Programmatic Marketing Should Be Part Of Your Mobile User Acquisition Strategy
There are hundreds and thousands of mobile apps currently available for download in the Google and Apple App Stores with hundreds more being built for release. With the overwhelming amount of smartphone users all over the world, companies want to stay on trend and offer apps related to their business. This seems like a great idea, but too many companies are riding the bandwagon that the mobile app industry has too many apps that go unnoticed.
Instead of wasting money on designing and building a mobile app for your brand that won’t even get a couple hundred downloads, it might be time to focus your efforts on Mobile user acquisition. Without a target market and a download number goal, it is likely that your mobile app will fail and cost the company a significant amount of money.
The best way to avoid failure is to invest in programmatic marketing, and these are the best reasons why:
Reason #1: Fast Growing Industry Trend
Programmatic buying was first introduced into the digital market back in 2014 and it has continuously grown in popularity since. It is even predicted that by the end of 2018, programmatic buying will take over and become the number one choice for digital advertising method.
The most impressive growth is a need in mobile advertising which is predicted that over 80% of all ad spending will be done through programmatic buying solutions. This is a clear indication that it is a highly effective strategy that will continue to grow in the upcoming years.
Reason #2: Accurate Information Gathering
Through artificial intelligence used by programmatic media buying platforms, it becomes easier for companies to identify their target markets accurately. Mobile user acquisition is more effective and those that download the app are more likely to keep the app and use it regularly. This is only possible with the help of machine learning that gathers accurate data as it learns more about each potential user.
The chances of getting the app deleted within the first few hours or even minutes after being downloaded are reduced dramatically which is a good sign for the brands who own the mobile app.
Reason #3: Increase Media Buying Efficiency
Thanks to the innovation of programmatic buying, there is no need for a complicated person-to-person negotiation when it comes to buying ad space. The technology allows access to large sets of data and bid requests in a matter of seconds and processes all the information right away. Ad bidding and selling become faster and more profitable.
Programmatic Marketing Is The Present And The Future
Mobile marketing and app promotion are better when paired with programmatic marketing solutions. Since it is the goal of every app owner and ad space buyer to be seen by users, only an adaptive program can make the ads and apps stand out from the numerous others that are currently available.
Just because your company has an app doesn’t mean users will download it, you have to find the right market to ensure success.
Instead of wasting money on designing and building a mobile app for your brand that won’t even get a couple hundred downloads, it might be time to focus your efforts on Mobile user acquisition. Without a target market and a download number goal, it is likely that your mobile app will fail and cost the company a significant amount of money.
The best way to avoid failure is to invest in programmatic marketing, and these are the best reasons why:
Reason #1: Fast Growing Industry Trend
Programmatic buying was first introduced into the digital market back in 2014 and it has continuously grown in popularity since. It is even predicted that by the end of 2018, programmatic buying will take over and become the number one choice for digital advertising method.
The most impressive growth is a need in mobile advertising which is predicted that over 80% of all ad spending will be done through programmatic buying solutions. This is a clear indication that it is a highly effective strategy that will continue to grow in the upcoming years.
Reason #2: Accurate Information Gathering
Through artificial intelligence used by programmatic media buying platforms, it becomes easier for companies to identify their target markets accurately. Mobile user acquisition is more effective and those that download the app are more likely to keep the app and use it regularly. This is only possible with the help of machine learning that gathers accurate data as it learns more about each potential user.
The chances of getting the app deleted within the first few hours or even minutes after being downloaded are reduced dramatically which is a good sign for the brands who own the mobile app.
Reason #3: Increase Media Buying Efficiency
Thanks to the innovation of programmatic buying, there is no need for a complicated person-to-person negotiation when it comes to buying ad space. The technology allows access to large sets of data and bid requests in a matter of seconds and processes all the information right away. Ad bidding and selling become faster and more profitable.
Programmatic Marketing Is The Present And The Future
Mobile marketing and app promotion are better when paired with programmatic marketing solutions. Since it is the goal of every app owner and ad space buyer to be seen by users, only an adaptive program can make the ads and apps stand out from the numerous others that are currently available.
Just because your company has an app doesn’t mean users will download it, you have to find the right market to ensure success.
