BRIEF
CHALLENGE
Maggi believes that home cooking needs to be given the respect it deserves, consequently, the aim is to make Maggi an integral part of the home cooking conversation and experience.
Consider the following key question, “How can one strengthen Maggi’s association with real cooking?”
AUDIENCE
All urban Indians who eat or cook with any Maggi product.
DELIVERABLES
The output can take any form (sketches, 3D prototypes, visuals etc.), but the solution must address the key question of how Maggi can strengthen associations with real food and cooking.
As way of an example, create a new product extension to the Maggi brand, or consider how Maggi can establish a presence in restaurants. Should Maggi write its own cook book?
