Bugles K.S.A. Launch.
Task:
General Mills came to us for a campaign platform under which Bugles can officially be launched in K.S.A.
Insight:
K.S.A. is currently in the middle of a crazy wave of change. And you didn't see it coming.
Bugles, as a product, has always represented this 'unexpected twist' – being a pack of chips, but corn based, weirdly shaped and a yummy surprise.
Campaign:
Development of a unique creative platform.
Followed by a crazy corny campaign, inviting consumers to fill up their Bugles with flavors that they didn't see coming (supported by actual on-ground sampling activations too).
And on social media, you never see things coming!
Every day was a new unexpected 'topsy-turvy' twist!
The result?
