VitrA Global - Inspired by Natural Stone

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VITRA GLOBAL - COLORCODE CATALOG, 2018

ART DIRECTION, SET DESIGN AND STYLING: TERZO PIANO
CATALOGUE GRAPHIC DESIGN: IKOS

A COORDINATED PROJECT TO PROPOSE A RENEWED IMAGE FOR VITRA GLOBAL, WHICH WANTS TO BE EXPRESSION OF THE INTERNATIONAL DIMENSION OF THE COMPANY. GRAPHICS AND IMAGES CHOICES AIM TO EMPHASIZE THE VERSATILITY OF 2019 COLLECTION PRESENTED BY INTERCHANGING DOMESTIC SET IMAGES, ABSTRACT PICTORIAL TASTE MOOD BOARD, ATMOSPHERE PICTURES, AND TECHNICAL INFORMATION.
THE NEW IMAGE IS CHARACTERIZED BY A CREATIVE DIALOGUE WITH THE MAIN INTERNATIONAL DESIGN TRENDS AND A RESEARCH OF CLEAN AND CONTEMPORARY GRAPHIC AND VISUAL LANGUAGE. THESE FEATURES REVEAL THEMSELVES IN ALL PROJECT STEPS FROM ART DIRECTION, GRAPHIC, STYLING, IMAGES, AND VIDEOS PRODUCED UP TO THE SET-UP OF CERSAIE 2018 BOOTH

VitrA Global - Inspired by Natural Stone

Published: October 12th 2018

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Reggio nell'Emilia, Italy

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VitrA Global - Inspired by Natural Stone

Terzo Piano took care of art direction and realization of sets and images for VitrA Global ceramic tiles, that presented new products at Cersaie Read More

Published: October 12th 2018

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