adidas North America Brand Design
I worked as a contract designer at adidas from April 2014 through August 2018, where I completed a large number and wide variety of projects. It was the job of the NAM Brand Design department to implement global brand vision for in-store, print and digital deliverables across North American markets.
Print
Print executions included full-page ads in magazines like SLAM Mag and Hoops Magazine, as well as product spreads and inserts for the Eastbay catalog.
Spread for Eastbay
Single-page ads for SLAM Magazine
Digital
Digital projects required the translation of adidas global creative toolkits (generally created for print) for digital use, both on vendor sites and on adidas.com. These included static web banners, homepage takeovers and background skins, and emails.
Section above: an assortment of static web banners
Background skin for pac-12.com
Example, adidas.com
Section above: a sampling of email layouts and email header graphics
In-Store / Large Format
NYC Flagship Store
In the following retouching project, I created large scale finished artwork from in-house photographs of raw rusted metal, including a large-format 58' x 9' window display for the flagship NYC store that required extensive retouching and resampling for such a large format.
Type and logos represented here were to be 3D cutouts
adidas Internal Large Format
Many projects involved large-scale graphics like the following, installed around the adidas Village in Portland, including both exterior banners and smaller interior banners. I've also produced many adidas Factory Outlet window banners, and a wide assortment of in-store displays for both adidas and their third party vendors.
adidas Village in Portland – Green Building exterior banner
adidas Village in Portland – Green Building interior banner
adidas Village in Portland – World Cup 2014 bracket for main café
adidas Factory Outlet Windows
I worked on several iterations of Factory Outlet windows for stores across the U.S., which would be shown to the client
in-elevation, with considerations for obstructed views, etc. based on the floor plan of each store.
in-elevation, with considerations for obstructed views, etc. based on the floor plan of each store.
Third Party In-Store
End caps, signage and displays for third party sporting goods stores and departments nationwide.
Kids' shoe sizing mat for Journeys
Baseball shoe tower options for Dick's Sporting Goods (far left was chosen)
Timbers Graphic Refresh for Providence Park
Refreshed all official adidas graphics for the Portland Timbers in Providence Park for 2017.
NBA Arena LED Screens
I had a number of opportunities to compose adidas content for LED screens in the Moda Center for the Portland Trailblazers, as well as other NBA teams across the country, including the Houston Rockets and the Minnesota Timberwolves.
Photo Retouching
I've done some photo retouching – changing shoe colors, for example, or the following piece, where I replaced the runner with the woman doing the yoga pose. I look forward to expanding my skills in this area.
