Coinscrum

•

Coinscrum organizes free and open crypto and tech events and live streams. Coinscrum prides itself in being open to all - whether the hard-core computer science geek or someone who’s only just had their interest piqued by this fascinating subject and wants to find out more. We distilled down it’s essence to a simple and modern wordmark, combined with practical methods and assets.

IO/01

The re-imagined identity for Coinscrum is formed around a typographic approach. A custom monospace wordmark drawn with distinctive characteristics is based on IBM Plex. The turnover of OI to 01 represents the relationship to the development sector as well serves as a historic reference to being the first major crypto meetup community.

Highlighting each event

The bold wordmark together with the visual identity forms an approachable, trustworthy and recognizable output for the cryptocurrency and blockchain events community.

A generative approach allows to communicate nuances of individual events, while instilling a clear brand association back to the source. Each combination for hero visuals is essentially an exercise of creativity, composition and architectonics.

The Blue Side of the Coin

While the community and events side of Coinscrum is driven by passion and colorful characters, the markets live shows featuring leading experts, executives and thought leaders uses a cool-headed blue to represents the other side of the spectrum.

We've developed sleek and subtle pattern derived from candlestick charts (a popular component of asset prices technical analysis) as a base device for the shows visual and motion elements.