A Brand Revitalization Expedition
High Camp Home is an interior design and home furnishings company focused on rustic Tahoe interior design. The company started with a flagship store located in historical downtown Truckee, California and later established an online store.
High Camp Home is an interior design and home furnishings company focused on rustic Tahoe interior design. The company started with a flagship store located in historical downtown Truckee, California and later established an online store.
The Problems
The brand of this nationwide company was all over the map, lacking a consistent message, look and feel. Brand awareness was suffering, in large part due to the company’s lackluster, hard-to-navigate website and sub par photography. High Camp Home’s design portfolio was very much out-of-date because of a lack of a content management system, a problem that had plagued them for years. The company was losing customers to other design and furnishings retailers who looked the part.
The brand of this nationwide company was all over the map, lacking a consistent message, look and feel. Brand awareness was suffering, in large part due to the company’s lackluster, hard-to-navigate website and sub par photography. High Camp Home’s design portfolio was very much out-of-date because of a lack of a content management system, a problem that had plagued them for years. The company was losing customers to other design and furnishings retailers who looked the part.
The Solution
Saint Pierre Creative embarked on a yearlong brand revitalization expedition, which included design of all marketing touch-points and a national advertising campaign. We directed and shot all new product and design portfolio photography that reflected the quality and distinctiveness of the products and services offered. A complete redesign of highcamphome.com did the company justice, allowing it to promote all design services, and to showcase its new 1,500-product home furnishings e-commerce store.
Saint Pierre Creative embarked on a yearlong brand revitalization expedition, which included design of all marketing touch-points and a national advertising campaign. We directed and shot all new product and design portfolio photography that reflected the quality and distinctiveness of the products and services offered. A complete redesign of highcamphome.com did the company justice, allowing it to promote all design services, and to showcase its new 1,500-product home furnishings e-commerce store.
The time and effort invested paid dividends. Brand recognition across the country soared; increased editorial coverage and a highly creative, strategically focused national advertising campaign helped generate multiple new design projects with an estimated worth of over $1 million; and High Camp Home’s retail sales grew by 33%.
