Discover financial energy with Libertex
Product:
Libertex mobile application for simple trading on financial markets.
Campaign goal:
Increase brand awareness of Libertex in the Netherlands among mass market segment.
Communication goal:
Acknowledge people that they could use the financial news to their advantage with Libertex.
Insight:
Dutch are famous for their interest in clean energy. As of 2017 share of sustainably generated electricity in the Netherlands was 13,8%.
Idea:
We decided to use sustainable electricity as a metaphor and coined the financial energy. It is a kind of energy generated by market news that one could capitalize with the Libertex trading app as a figurative generator.
Execution:
We translated the idea into a 3D video showing how financial news transforms into quotes and profits.
