The brief required us to create a fully integrated campaign for a product/brand of our choice. I decided to create a campaign for CHADD (Children and Adults with Attention-Deficit/Hyperactivity Disorder) that aims to inform parents and adults who suffer of ADHD of CHADD, and to inform others of the struggles of ADHD. The fully integrated campaign consists of 1 SPS and 1 DPS, as well as a social media extension and direct mail.

The campaign would be featured in general interest magazines for both men and women , as well as specialist mental health magazines such as ADDITUDE.