Dulce de Leche "La Lechera"
New product - Existing brand
Original design / Re- design
An exclusive logo is proposed that identifies Dulce de Leche and gives it a greater presence in the package. We take advantage of the fact that the jar is made of glass to use dulce de leche as one more color, so it is not necessary to include images of it and we can focus on a simpler image in terms of color and shape. Simplifying the image we center the information and we obtain a cleaner and more careful aspect.
The colors used are of the ocher range since they are easier to identify with the dulce de leche, in this way they are included in the original logo of La Lechera to relate them visually. As details, in addition to a label, the logo of La Lechera in relief is included in the lid of the container, enhancing the delicacy and care for the product.
Original design / Re- design
