ATEC Brochure Pagination and Copy
The brief: ATEC wanted to reaffirm themselves as a trustworthy and reliable brand using a clear confident new tone-of-voice and some specific case studies. I was responsible for pagination and copy.
The approach: The folks at ATEC were keen to prove they could contribute to business goals beyond basic security. The copy establishes the following logic in the readers mind:
• At ATEC, we have confidence our engineers can build tailored solutions that go surpass your expectations
• Our existing clients publicly share our level of confidence
• By working with us, you will new-found confidence in your security and business operations ...so give us a call.
• At ATEC, we have confidence our engineers can build tailored solutions that go surpass your expectations
• Our existing clients publicly share our level of confidence
• By working with us, you will new-found confidence in your security and business operations ...so give us a call.
The clear, confident messaging reinforces ATEC's new brand voice, while persuasive industry case studies build trust and motivate potential clients to get in touch.
