MI Slick, Male Grooming Experience
Brand Identity, Packaging, Tone of Voice
Narrating stories from men's perspective, MI Slick strives to unearth each and every book to match with their own unique cover. Starting out as a male grooming brand they have soon discovered the lack of emotional touches in the industry, whilst the ingredients, structure and customer satisfaction were often neglected.
We have isolated an exclusive audience base for the brand's fermentation - breathing in the rarifying, first-class quality yet subtly dispensed; celebration of natural elements amongst urban madness, seeking balance in within.