The Wrong World Finals
Along with 3,000,000,000 fans, Snickers wanted in on the World Cup fun, too. But because FIFA only allows official sponsors to say “World Cup,” we had to get creative. We hijacked every wrong hashtag that sounded like “World Cup” and created our own Wrong World Finals.
I was one of the many art directors who did posters for the campaign.
Here are some of the works I did:
The campaign won Bronze for Digital Craft in Spikes Asia 2018, Gold in Illustration and Bronze in Integrated Design in the Adobo Design Awards 2019.
Here's the case study for the campaign.
