ENJOY Is a concept of an energy fruit bar, rich in protein and fiber. Simple, healthy and delicious. In this version (not chosen by the client) we chose the name ENJOY, because evokes both a sense of lightness and a love for life. Simple and impactful. The concept is centered on the idea of nature and health, evoked by the colors, images and fonts we used.
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Client
Valisi and Perfetti Van Melle
Studio
Ciandreamy
Art Direction
Naming
Branding
Design
Packaging
Valentina Ciandrini
