TVA, ça bouge, is a television ad for the launch of TVA's new autumn 2018 programming. TVA is the largest  private television channel in Canada. This promo is a showcase for all sectors of the chain, its artists and its stars: comedy, series, romcom, drama, dance competition, gameshow, news, variety. This is a unique opportunity to mark the arrival of a new variety show devoted to dance: "Revolution" with the famous judges: les Twins (Beyoncé's dancers, winners of the World of Dance) and Jean Marc Généreux (coach at So You Think You Can Dance).

This high profile ad was directed by Christian Langlois, a television entertainment branding specialist and active film commercial director (Versailles, Canal +, RTI, Sundance, Mongol TV, TVA, CBS, CBC, TV5); He is supported by talented choreographer Sarah Lefebvre (formerly Dave St-Pierre, Cirque du Soleil). This fantasy is supported by a powerful trap music track from Cult Nation. TVA, ça bouge is a joyful pretext, which pays cross over tribute to a range of dance styles: urban, hip-hop and parkour, classic, Hollywood, neo-Broadway and even cheerleading. A unique moment to celebrate, through freedom of movement, the entertainment value of the broadcaster. TVA, ça bouge,  to be a shaker, to be a mover.