My commercial focused on our product Not Your Ordinary Salad Dressing and our target audience was teenage boys. How I intended to persuade that audience was through the salad eating contest; it was fast paced, had some “action”, inspiring feel good music, and a winner. I tried to use different shots like close ups on the salads or even the contestants to make it more exaggerated to seem intense. I tried to use the wide in the opening and end to open and close the video to show what’s happening. The audio just by itself came out loud and with the music it peaked even more so I choose to balance the audio and make it easy on the ears and focus on the voices when need be. I tried to use the best pieces of footage I had and make it flow, some pieces came out choppy but I tried to just make the whole video fast paced to make it seem quick.

Our project was to sell a product, not Your Ordinary Salad Dressing, and we had to sell it to teenage boys. So since it was the fact on teenage boys the persuasive technique that I used was transfer. I tried to make this idea of being a winner and having it to where if you have this salad dressing you will become a winner. For some shot types that we did we did mainly Close to Mid Shots. The close ups was so that you can see what was going on as well as understand what he’s doing. The Mid shots were so you can see both of them together. The audio was hard to fix because within the videos audio you can hear one on the machines going in the background. It was hard to try to balance the background music and the voices and to drown out the machine

For our advertisement “Not Your Ordinary Salad Dressing” we are targeting teenage boys. In my video I used transfer as boys are always dealing with competition. So our story had 2 boys competing in a salad eating contest, with 1 boy using “Not Your Ordinary Salad Dressing” and the other one not using any. For our shot types we used medium and close up. Within the video we changed between the 2 shot types many times. With balance audio we used Premiere Pro to edit audio and clips. The audio wasn’t perfect as the ambient noises were pretty loud compared to the music and the announcer.

When thinking of a concept for my magazine ad I wanted to go with something simple. I took a photograph of my friend and wanted her to hold a salad with salad dressing drizzled on top. This would connect with our target audience which are teenage boys. I also decided to place orange text the same color as the bus in the background to pop out and make your eyes go from the top to the bottom. This would be used to invite the audience in and wonder why the girl looks happy holding a salad which is the element of transfer.

Like with the ad I wanted to do something simple and not to crazy with my logo. I decided to think what a average person might put on their salad and drew that along with the salad bottle which I made to look simple. We wanted to do plain folks to convince the audience that any person could eat the salad.

The way i wanted to create this was to make it look a bit fancy yet modern. The idea was that the salad had to look really good in order the salad dressing to look really good to be poured making it look delicious, healthy and be a first choice. The top words i wanted to create it more slanted like someone was yelling happily. Bring out the words in a different way that just black letters.  

by sadie vazquez

The idea that came into creating this logo was that i wanted it to be a bit different than what we normally see. The idea was that the bowl was alive just like a human who is hungry for something healthy and delicious a way for parents to know that whatever is being poured into the bowl is healthy yet delicious, in order for it to be satisfied the person pours a salad into it and a big, excited smile is being formed. The background is supposed to represent the natural ingredients used inside the salad.

by sadie vazquez

Since our ad campaign, Not Your Ordinary Salad Dressing, is being advertised towards teenage boys, I decided to make my logo a bit more on the boyish side. At the same time, I wanted it to be simple and meaningful. So I went with a snake. As you can see, probably not right away, the snake is in a S shape, for, well, salad. In the process of making it, my snake ended up looking like a duck.. So I added a tongue so it looks more like a snake then a duck. 

By Katherine Vargas

For my magazine ad, I wanted to go for a simple, minimalist look. Instead of making it visually appealing to my target audience, which is teenage boys, I decided to play with my words to target them. I used words like “power punching” to appeal to them, making it seem like it it strong in taste.